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'But while that's an amazing special event that captures the cultural attention, it's not accessible to everybody the way these two movies are. 'I don't think I've seen anything like this,' says Michael O'Leary, president of the theater association, who compared the phenomenon to a sold-out Taylor Swift concert tour. The movie of the summer has turned out to be not 'Indiana Jones' or 'The Flash,' but a double feature.

The National Association of Theater Owners says some 200,000 moviegoers in North America have booked same-day tickets to each movie.

'Maybe next week,' she said of seeing 'Oppenheimer.'īut many are flocking to see both on opening weekend. 'If you want to do both in the same day, it's like two sides of the same coin.'įor Ruiz, the second half of her 'Barbenheimer' would have to wait. 'I think it's the contrast,' said Lucy Ruiz, 17, as she and a friend made their way into the first showing of 'Barbie' on Thursday at the Alamo Drafthouse in Yonkers, New York.

Waves of pink-clad moviegoers passed under carboard palm trees on the frenzied first day of 'Barbenheimer.'Īfter a feverish drumbeat propelled forward by a mushroom cloud of memes, the most anticipated day on the year's movie calendar finally arrived as 'Barbie' and 'Oppenheimer' - two movie opposites brought together by cross-marketing fate - landed in theaters.

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